YouTube Video SEO is another algorithm in the list of YouTube parameters that determine your earnings and veiws on this platform. For the most part, it works in the same way as other YouTube search algorithms, with views and overall video watch time leading to higher earnings overall, along with video SEO optimization. This is one of the main factors that Internet marketers pay so much attention to.
If you can do proper SEO on your channel and videos, and target the right audience effectively and quickly, you will have a better chance of earning money on YouTube without really needing to do anything else. And you will be surprised how fast things can grow.
YouTube SEO essentially comes down to rankings for particular keywords within videos and targeting the perfect audience. These rankings are based on how well your channel performs relative to your competition in terms of views and watch time over a given period, but can also be influenced by so called video SEO tricks, from tags and titles, to backlinks and CTR.
Some of the most effective strategies to boost seo on YouTube are shared below for you. We will start with the most basic tips, and then see the most advanced and secret ones.
6 Essential Tricks for YouTube video’s SEO
- Be A Keyword Master
Your video’s title is the first thing that will show up when people search for particular keywords. This means that it’s one of the most important things you can do to ensure that people find your video when they search for a particular topic. So please choose the most trending keywords and include them in your title, video file and description to make your video reach the top. Make sure you use titles that people actually look for and with low competition. For such purpose you can use VidIQ or even Ahrefs, which is a super popular SEO tool. It allows keyword research only on Google, but Google and YouTube search are closely related so you can just rely on Google’s results. On top of that, oftentimes youTube videos can rank also on google search and not just on YouTube.
- Maximize Your Description and tags
Choose a nice, simple, and straight to action description that best justifies your content. The description provides the necessary attraction to people’s minds to stick to your video. Therefore, make sure that your video title has a decent amount of descriptions within it, but ideally less than 100 characters worth of text and it includes your targeting keywords to increase your keyword density and power.
- Make It Eye-Catching
This is a common human mind that spends more time n something that catches their eye most. This SEO strategy involves spending more time deciding and designing your thumbnail, title and description so that people are more attracted to your content. Why? Because a good thumbnail will dramatically increase CTR, which is big thing when it comes to ranking.
- Pick Famous Categories
Picking famous categories for your content will automatically push your video to the top. People search for topics that are popular and already at the top. So if your video contains content on one of such topics, then YouTube will automatically categorize it along with the top-performing videos. By doing this you can direct the audience of these trending videos or topics on your channel. For this, once again we suggest tools such as VidIQ or Ahrefs. (yes, the ones we mentioned already previously).
- Pro Tip For You
This tried and tested hack involves copying and turning the title or keywords of the most famous trend going viral on YouTube. For example, if a movie is trending on YouTube, you can add that particular movie’s name in your title, but with a little twist (meaning, not exactly the same title word by word). It helps push your video on top when people search for that particular movie. You can also choose to cover that topic in a “review of” type video to attract the fans of that movie or topic.
Boosting video SEO may seem complicated, but it’s one of the easiest tasks to increase views and help your channel. These few simple tips mentioned above will surely help you decide your channel’s fate.
- Increase CTR and keyword research with automation
Now, this might be a bit risky for some, but we have seen the results ourselves and we do say that is one of the most effective methods: using automation to boost your CTR by specific keyword research, possibly by then watching the video fully. If you have a good budget, you should hire a developer to do this for you, if not there are some agencies that will do this for you. For Instance, the popular website LenosTube has a service which does exactly that (seo views to increase rank), meaning watching your videos after keyword search. To make it even more effective, they will even watch your competitors’ videos for a few seconds and then go back to YouTube’s search to give you the last click with full retention. Smart and effective.
And these were some of our tips to do YouTube video SEO and increase the ranking power of your targeting keywords. I hope the advice was helpful and if you follow it, It won’t take long for you to see great results.